2M launches new On Demand Translation App
2M On Demand combines AI-driven workflows with NAATI-certified linguists to enable urgent messaging to multilingual communities
Last year has exposed the need for organisations to be able to reach their target audiences regardless of language barriers in a swift and effective manner in situations that require urgent communication. However, it is crucial to be able to maintain high levels of quality and cultural appropriateness in the messaging. It is a known challenge to be able to match speed with quality in translation services.