18 Feb 2021
4:00 pm - 5:30 pm

The AALC WEBINAR is a regular AALC signature webinar bringing thought leaders in the language service industry in Australia and New Zealand together to discuss pertinent industry developments and issues.  Discussions will be based on pertinent areas within this topic, which will be familiar to all in the industry:


Account Management is the discipline of winning, retaining and (more importantly) developing profitable business relationships. Looking after your customers is a key part of any company’s success. Your ability to maximize the value you offer your customers will have a direct connection to your ability to survive a downturn.

Sales (like most professions) is changing, it’s no longer good enough to simply ask people to buy your stuff. As buyers become increasingly more informed you must be able to understand the customer’s world and show them how your service will create advantage for them.

You may have some negative preconceptions of what salespeople do. In this presentation I want to achieve two things 1) establish that sleazy sales people have no place in an LSP and 2) give you some tools and frameworks to help you manage customer relationships in your organisation.


Members and associate members have free and guaranteed access to all our live webinars, webinar recordings and a wide-range of other membership benefits, including free AALC events and reduced rates on industry products through the AALC marketplace.

Please register here to confirm your attendance. Access details for the webinar will be emailed to you once you have registered.