Anne-Marie Colliander Lind: Effective sales techniques in the language services industry
This webinar will introduce you to the concept of NOT selling translation but selling what is going to generate translation. The basic sales techniques and the pros and cons thereof will also be covered as well as an introduction to few new ideas. We will highlight that is doesn’t always comes down to pricing – sometimes presenting prices in a different way can give your company a competitive advantage. Anne-Marie will share some real-life examples from government tenders and corporate RFPs where creative pricing has turned out to be a winning concept.
ABOUT ANNE-MARIE COLLIANDER LIND
Anne–Marie Colliander Lind is a recognized force in the European language industry landscape. She has spent the last twenty years helping multinational organizations solve their language issues by occupying executive positions at leading service, technology, and market research companies. With experiences from industry leading companies such as Interverbum, TRADOS Scandinavia, Semantix and Common Sense Advisory, Anne-Marie has an insight from all aspects of the translation and localization industry.
Anne-Marie is a consultant, advisor and coach, assisting companies in their growth and development strategies. In addition, she organises industry events and is a volunteer fundraiser for Translators without Borders.
Please note this is a Members Only event.
Event Details:
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